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Flavor Blends Are Gaining Favor

Flavor Blends Are Gaining Favor

Technomic asked 1,500 consumers in 2009 and in 2013 how appealing they found 12 different flavor combinations, from tomato-basil to wasabi-ginger. Eleven of the 12 flavor blends saw their popularity rise in 2013. Tomato-basil received the strongest reception, with 53% of consumers this year saying they find the combination appealing or very appealing. The biggest gainer was honey-ginger: 28% deemed it appealing in 2009; 40% did the same today. Other blends that saw notable upticks in interest were chipotle-lime, rosemary-orange and mango-habanero. On the operator side, it’s worth noting that flavor blends that combine sweet fruits with herbs or spices hold strong potential for application not just in sauces, salsas and other toppings but also in original non-alcohol beverages.

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Source: Technomic, Inc. The Flavor Consumer Trend Report, 2013

 

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